Senior Creative Strategist

Below is a guideline. Other duties and responsibilities may be added or required.

Job title:	Senior Creative Strategist
Reports to:	Head Experiential Marketing
Grade level:	LSG-02B
Supervises:	Creative Strategists, Content Coordinators, creative design team

Job Summary:

· Responsibility for the company’s creative concept and strategy development.

· The end-to-end development of creative concepts for the company and its clients from ownership of the initial ideation and concept generation, through to the fleshing out and driving of the viability development and costing out, and production and actualisation.

· Researching, developing, and writing new business proposal decks that are creative and clearly convey clients’ goals through both strategic and tactical means.

Principal Duties and Responsibilities:

· Responsibility for concept development by the company including interpretation of brief, concept ideation, the preparation of proposals, the pitching of concepts to prospective clients, and the firming up of concepts with costings and budgets.

· Continually inspiring clients with a vision for their brands, game-changing ideas and tangible execution roadmaps.

· Uncovering insights through qualitative or quantitative research. Conducting the research required to evolve creative ideas and concepts into realistic and deliverable, strategic content. Qualifying and turning around research findings quickly to inform brainstorming and proposal development sessions.

· Running inspiring internal briefing sessions, working closely with team to keep ideas on-brief, structured, and fully optimized.

· Crafting copy, proposals and presentations from overall vision and concept to specific activation elements, etc., within short timeframes and instant deadlines.

· The successful activation, execution and completion of client projects; ensuring that the clients’ goals and requirements are exceeded, and that each project is completed on time and within budget.

· The end-to-end production of the creative concepts, ensuring that the wanted content and look is brought to life and executed, through copy writing, the collateral developed, the run-throughs, etc.

· Providing creative development expertise for TV content, e.g. scripted genres. Providing content DNA guidance across all scripted and non-scripted content for Livespot.

· Getting involved in new business development opportunities and taking an active role in presenting creative marketing concepts and strategies to potential clients.

· Managing and participating in internal and external communications which may include pitch, email, correspondence, phone calls and meetings.

· Developing high quality creative content, including but not limited to, copy, event content, advert content, website and social media content; on time and on budget.

· Working with digital marketing in general and social media specifically to increase organic and paid reach and awareness, and align with project objectives.

· Working hand-in-hand with internal design, production and project management, and, talent departments to ensure deliverables for proposals.

· Compiling materials for post-project case studies and use as new business collateral.

· Driving the use of data and metrics across the board and leading by example by using data to flesh out and build compelling concepts and narrative.

· Helping to create, shape and grow the creative strategy function within Livespot.

· Collaborating with team members and relevant external parties to strengthen ideas and leverage best practices.

· Keeping up-to-date with new trends, emerging behaviours, latest and future industry software and tools and the most appropriate technology and techniques for the needs of the company.

· Direct line managing of the creative strategy team.

· Providing leadership, motivation, direction, support and training to direct reports.

· Recruiting of new team members as required.

· Constantly communicating with all stakeholders to keep them updated, including attending meetings and preparing regular reports for the management team.

· Undertaking any necessary duties to ensure a first-class service is provided at all times.

Qualifications, Competency & Skills Required:

· Minimum 8 years’ experience of the media, marketing and creative industries in Nigeria.

· Bachelor’s degree in Journalism, Media, Marketing or Mass Communication.

· Experienced Microsoft Office user, particularly Word, Excel, PowerPoint and Outlook.

· Competent Internet, email and Google applications user.

· A confident understanding of experiential and digital marketing best practices, particularly in mobile, social media, video content and emerging channels.

· Sound knowledge of the entertainment and production industries within Nigeria.

· Minimum five years of experience working on experiential marketing/communication campaigns with a high level of proficiency in writing.

· Strong communicator – verbal and written; excellent writer with a background in marketing.

· Knowledge of cutting edge trends and consumer audiences.

· Experienced in working directly with clients.

Candidate Abilities & Personality Profile:

· A visionary go-getter, who inspires and leads with gravitas.

· An outstanding team player and self-starter, able to work on own initiative with minimum supervision.

· Great at staying calm and diplomatic under intense pressure.

· Able to manage own time and prioritise work to ensure deadlines are met and targets achieved, and take personal responsibility for own work and actions.

· Able to maintain confidentiality and demonstrate tact and diplomacy at all times.

· Able to work accurately with excellent attention to detail at all times.

· Excellent organisational skills.

· Able to develop excellent working relationships both internally and externally.

· Demonstrates strong interpersonal skills and a professional manner and approach.

· An accomplished people manager and team leader.

· Able to cope well when under pressure from competing priorities, conflicting deadlines, unpredictable requests and interruptions.

· Keenly interested in the entertainment industry and production and understands the terminology and nuances of the industry sector.

Key Performance Indicators:

· Development and delivery of creative content and strategies on time and on budget.

· Quality of production and work: at a world-class standard that surpasses the ‘wow’ factor.

· Exceeding clients’ objectives.

· Internal customer satisfaction.

· Engagement, effectiveness and efficiency of creative strategy team.

Location:

· Lagos, Nigeria, and other locations as required.

Hours:

· 08.30am to 17.00pm Mondays to Fridays plus other hours as required.

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PRIVACY NOTICE

The Livespot Group is committed to protecting the privacy of individuals who apply for vacancies with the company. The personal information data each applicant provides is securely collected, stored and used only for the purposes of considering the applicant for a position at the company. Applicant data is retained for a maximum period of 6 months after which time it is securely deleted. Applicants can access their data, or seek to have it updated, corrected, amended or have inaccurate data deleted at any time by emailing info@livespotgroup.com with the subject line ‘My personal data’.